Case studies:


trading up to a better, brighter bulb

Tried to buy a light bulb lately? To make it easier for shoppers to find the right bulb quickly, Lowe's Canada uses a simple iPad-powered station. After answering a few easy questions, customers are intuitively led to the exact product match as well as its location in the aisle.


helping tumi tap the power or the ipad

TUMI is known for premium travel products as well as premium service. A pair of strategically placed iPads, one at the POS and another in the front of the store, allow shoppers to find the right match from more than 600 SKUs, either on their own or with the help of a store associate.