Apple Making Omni-Channel Play.

Apple has hired Burberry CEO Angela Ahrendts to head their retail department for both online and offline sales. See the article here.

We're a big fan of anything Apple does. The fact that they believe that their online and offline are linked enough to have one person head up both, and a brand-conscious fashion CEO at that, should be an indication to the rest of the retail industry that omni-channel has arrived in a big way.