Widespread in-store mobile testing, with adoption to follow.
Yet another recent study supports the storm of mobile devices rolling-in to take over the in-store experience. Using supportive data from Motorola’s Mobile POS study, Retail Touch Point’s Alicia Fiorletta goes into detail on the subject, but the following excerpt summarizes it fairly well:
“…most are deploying smartphones and tablets to complete coverage on the floor (31.3%), aid in line-busting (23.5%) and provide mobile device-based loyalty programs (18.7%).”
Read the full article here.