Women aren't the only ones paying close attention to Sephora these days. A very well crafted report from NYU's Stern School of Business ranks the cosmetics retailer as the most mobile compoetent brand of 2011. And for good reason.

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Sephora's mobile competence, specifically with its mobile site and apps optimized for both iPhone and iPad, earned it a MOBIILE IQ of 164, well ahead of second and third place finishers: Nordstrom and Macy's.  100 Luxury brands and retailers were analyzed then ranked for their talents across all major mobile shopping platforms from iPad apps to mobile sites; m-commerce to e-mail.

In-store interactive experiences, while not specifically measured, were frequently mentioned.

This 40-page report, L2 Prestige 100 Mobile IQ, is intensely dense, yet incredibly readable.  With a dozen case studies and twice as many comparitive charts, it'll take more than a whole lunch break to devour it all. In the mean time, here are five key findings to tide you over:

1. Only 52 of the 100 brands studied have developed both an app and a mobile site.

2. Fewer than 25% have m-commerce enabled apps.

3. 30% still haven't developed their first mobile app.

4. 33% have yet to optimize their web site for mobile.

5. 16% still have no mobile strategy at all.

Download the full report here.

Tomorrow (1/19/12) @ NYU, L2's Maureen Mullen and Colin Gilbert will be sharing insights from the report at a special Mobile Clinic for brand and retail professionals.

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